Marketing Attribution Is Not Enough
Your marketing team sees the first click.
Your sales team sees the closed deal. But the real story happens in between.
That’s where deals are won or lost. That’s where most analytics go dark. That’s where we come in.
We built the first system that captures the complete revenue story.
Sales progression.
RevOps performance.
All connected.
All in one place.
All About the Activation™
Let’s talk about how your prospects really engage.
Activation #1: They download your whitepaper. You have a new lead, activated and influenced by marketing. But, they never respond to BDR outreach. Result: Dead end.
Activation #2: Eighteen months later they are reactivated by channel with different needs. The journey is influenced by marketing and sales, while the BDR qualifies the lead, and the AE works and wins the opportunity.
Result: $100K closed-won new customer deal.
Activation #3: Six month later they are back again, this time activated by marketing and influenced by marketing and sales. They have new challenges, new stakeholders, and new touches. An AE works the deal directly.
Result: $250K upsell.
Traditional analytics sees a pile of lifetime marketing touches. We see three distinct Activations. Three unique revenue stories. Different engagements, different sales journeys, different ops processes - all important.
Because B2B revenue isn’t one long run-on sentence. It’s a series of chapters. And we capture every single one.
Multi-Touch Attribution
Every Activation maintains its own complete story from source attribution to influence measurement
Sales Journey Tracking
Track each lead Activation, including its individual sales stage progression, including timing and stage-by-stage ownership
Revenue Operations Oversight
Monitor everything from lead routing to SLA compliance, ensuring no opportunity falls through the cracks
Where Marketing, Sales, and Operations Finally Align
Your revenue teams are running the same race, but not always on the same track. Marketing measures influence. Sales measures pipeline. Operations measures efficiency. Our platform brings these views together, helping everyone to understand how deals really happen.
For Marketing Leaders
Stop defending your impact and start proving it. Track how your campaigns influence every deal, even when prospects go dark and return months later. Finally connect marketing activities to actual revenue outcomes across the entire customer journey.
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For Sales Leaders
Track complete sales progression across your entire team - from initial qualification through close. See how leads perform as they move between SDRs and AEs, and identify which lead sources drive success. Finally, predict exactly what you need - from leads to headcount - to hit your pipeline and revenue targets.
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For RevOps Leaders
Monitor your entire revenue engine in real-time. Ensure leads are routed correctly, follow-up happens on schedule, and hand-offs between teams are seamless. Turn revenue operations into a fine-tuned machine where nothing falls through the cracks.
Complete Revenue Intelligence
B2B demand gen success requires connecting three critical elements: prospect engagement, sales progression, and operational performance. We built the first platform that truly measures all three, giving leaders complete visibility into their revenue engine.
Native to Salesforce
Your single source of truth, now with complete revenue intelligence. Track every activation, journey, and outcome right where your team lives - from marketing attribution to sales progression to operational metrics.
Privacy-First Tracking
Capture every source without the data-security headaches. Our cookieless system delivers >90% tracking accuracy while maintaining complete compliance. No developers needed.
Enhanced Analytics
Transform your data into actionable insights. Pre-built Salesforce and BI hosted reports and custom dashboards show you what’s working, what isn’t, and exactly what to do about it.
"Integrous Analytics was absolutely critical to our $1.4 billion exit at Thycotic. I've worked with them multiple times throughout my career and recommend them to every company I advise because they show you exactly how your marketing drives real business results."
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"Integrous Analytics is the first platform I check every morning—it gives me instant visibility into our entire demand generation program and the confidence to make real-time adjustments to stay on target. I’ve implemented it at both Delinea and DNSFilter because no other solution seamlessly connects marketing performance, sales execution, and operational effectiveness in a single, actionable view."
“Integrous Analytics is a trusted resource that we rely on to help us drive growth in our business. They have world-class expertise in advanced marketing and sales analytics. Their business intelligence and data visualization capabilities are unparalleled.”
“Our data has historically been a total mess. Integrous Analytics worked with us to create the right infrastructure, and now our reporting is exactly what we need to manage our business effectively.”
Ready for Complete Revenue Intelligence?
Discover how we can elevate your marketing, sales, and operations analytics.