About Integrous Analytics
We didn't start by building software. We started by solving problems.
For over a decade, we worked side-by-side with B2B companies trying to answer seemingly simple questions: Which marketing programs actually drive revenue? How do prospects really move through our sales process?
Why do some deals close faster than others? These questions shouldn't have been hard to answer. But every company we worked with faced the same challenges - fragmented data, overwritten history, and analytics tools that weren't built for how B2B actually works.
Evolution, Not Revolution
Our platform evolved from real client needs. Every feature, every capability, every data model - they all started as solutions to specific challenges we encountered in the field. Working with some of the fastest-growing B2B software companies, we refined our approach, iterated on our solutions, and built something that actually works.
This isn't version 1.0 of some fancy new startup idea. It's the culmination of years spent in the trenches, learning exactly what it takes to understand B2B revenue generation. Our platform has been battle-tested by B2B companies of all sizes, from fast-growing startups to enterprise organizations, helping them optimize everything from marketing spend to sales processes.
Why We’re Different
Most software companies build a product and expect clients to adapt to it. We took a different approach. After years of consulting, we know that every business is unique - with its own processes, terminology, and goals.
That's why we don't just deploy software and walk away. We work with each client to understand their business, customize the platform to their needs, and stick around to make sure it evolves as they grow. Because we're not interested in being just another analytics vendor. We're here to be the partner we wish we had when we were solving these problems ourselves.
Where We Are Today
The latest version of our platform represents everything we've learned about B2B revenue intelligence. It combines proven structures that we know work with the flexibility to adapt to each client's unique needs.
From high-growth startups to public enterprise companies, our platform helps B2B organizations understand and optimize their entire revenue engine. But what really drives us isn't the software - it's seeing our clients finally get clear answers about how their marketing, sales, and operations truly work together to create revenue.
“Our data has historically been a total mess. Integrous Analytics worked with us to create the right infrastructure, and now our reporting is exactly what we need to manage our business effectively.”
“Integrous Analytics is a trusted resource that we rely on to help us drive growth in our business. They have world-class expertise in advanced marketing and sales analytics. Their business intelligence and data visualization capabilities are unparalleled.”
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"Integrous Analytics is the first platform I check every morning—it gives me instant visibility into our entire demand generation program and the confidence to make real-time adjustments to stay on target. I’ve implemented it at both Delinea and DNSFilter because no other solution seamlessly connects marketing performance, sales execution, and operational effectiveness in a single, actionable view."
"Integrous Analytics was absolutely critical to our $1.4 billion exit at Thycotic. I've worked with them multiple times throughout my career and recommend them to every company I advise because they show you exactly how your marketing drives real business results."
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